항공운송산업의 전략적 제휴와 코드쉐어링에 관한 연구

• 영문명: A Study on Code-sharing and Strategic Alliance in Airline Transportation Industry
• 발행기관: 대한관광경영학회
• 저자명: 김인주 윤세환
• 간행물 정보: 『관광연구』제15권 제1호, 303~325쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2000.08.30

영문 초록

This thesis focuses on the code-sharing of airline strategic alliances which were dramatically increased due to the multiplication of competition since 1980s. The research questions of this study are as follows. First, how does the airline form code-sharing as a means of strategic alliances? Second, what are the background and effect of code-sharing in airline alliance? What are the general characteristics of code-sharing in worldwide airline industry? To investigate these three questions, this thesis is based upon theoretical literature study in which code-sharing alliance cases are involve. To study the code-sharing alliance, this thesis defines various types of airline alliance and studies the historical trend of airline industry. The global airline industry is one of the representative industries in which a number of alliance have taken place since 1980s. There are many different types of airline alliance such as management alliance, specific route alliance, broad-based marketing alliance, resource sharing alliance and equity alliance. With respect to the result of this study, the code-sharing is positively associated with recent route-by-route alliance, and the case is increasing so rapidly. The code-sharing has been expanded with the development CRS(Computerized Reservation System) which is the most powerful airline distribution channel. Another result of this study implies that the participation in strategic global alliance in airline industry are inevitable phenomenon, so regional carrier of national-flag is required to expand its route by joining worldwide alliance group.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 항공사 제휴의 목적과 동기

Ⅲ. 항공사 전략적 제휴의 개념과 유형화

Ⅳ. 항공사 전략적 제휴의 종류

Ⅴ. 항공사의 코드쉐어링(code-sharing : 운항편명 공동사용)

Ⅵ. 결론

참고문헌

키워드

항공사 제휴 전략적 제휴 코드 쉐어링 CRS