한ㆍ일 비교연구를 통한 외식서비스의 소비자 품질지각 영향요인에 관한 연구

• 영문명: The Factors which Influence Evaluation of Food Service : A Cross-National Study for Korea and Japan
• 발행기관: 대한관광경영학회
• 저자명: 김인섭 김세환
• 간행물 정보: 『관광연구』제18권 제3호, 123~141쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2004.02.28

영문 초록

The food service industry were faced a keen competitions and a process which is sensitively opposed the change of the world environment. Each the food service industry does not forecast the expectation if customers to service, but each company laue to pass over the expectation if customers. This study was intended to measure the importance of service quality if the consumers if the restaurant the important item which hid an effect on customer satisfaction. It aims at providing decision-makers and marketers both the target market information and useful clues to understand customers' motives and choice behavior in comparative restaurants between Korea and Japan.

목차

ABSTRACT

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 조사설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

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