웰니스 삶을 위한 웰빙으류 구매행동에 관한 소고

• 발행기관: 한국웰니스경영학회
• 저자명: 오현우 최찬규
• 간행물 정보: 『한국웰니스경영연구』1권 1호, 43~56쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2013.06.30

영문 초록

This paper is about an exploratory study on the wellness apparel purchase behavior of consumers for Wellness live life. Wellness Life's body and mind, the working environment,social environment, balancing state is a concept that means. Lately environmental pollution is at its worst due to consumers about wellness and life seekin g tendency is getting stronger.These tendencies, the trend appears to prefer eco-friendly products and health oriented products. An exploratory study findings purchasing tendency to look for the well-being of consumers in clothing, eco-friendly emphasis on buying patterns has been conspicuous. These consumers' purchasing satisfaction rate was 71.2% customer satisfaction. In addition to the high level of repeat purchase rate was appearing. Therefore, in order to establish a marketing strategy for wellness apparel product more systematic manner, there is a need to identify and respond to these needs of consumers. As a result, this paper summarizes the results of related research was exploratory study has many limitations.Therefore, a more in-depth, empirical studies are necessary.

목차

Abstract

Ⅰ. 문제의 인식

Ⅱ. 웰니스와 웰빙

Ⅲ. 웰빙 추구행동을 통한 웰니스 라이프스타일

Ⅳ. 웰니스 삶을 위한 웰빙의류 구매행동과 추구혜택

Ⅴ. 결론 및 시사점

참고문헌

키워드

Wellness life Working Environment Social Environment Eco-Friendly Product Health Oriented Product Satisfaction Rate