자기이미지가 헤어스타일 모방행동에 미치는 영향

• 영문명: A Study of the Effects of Self-Image on Hairstyle Imitation Behavior
• 발행기관: 한국인체미용예술학회
• 저자명: 손지연(Son-Ji Yeon)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제3호, 17~30쪽, 전체 14쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.09.20

영문 초록

This study has investigated: i) types of self-images, ii) differences in type of self-image and hairstyle imitation behavior by general characteristics, and iii) differences in hairstyle imitation behavior by type of self-image against women in their 20s. The following results were obtained: First, according to an analysis of self-image factors, strong, womanly, young, comfortable, and intelligent images were observed. Second, according to an analysis of hairstyle imitation behavior, it consists of the following four factors: personality, conformity, aesthetics, and convenience. According to a cluster analysis of self-image with the goal of finding out the differences in types of self-image by general characteristics, young image was the highest, followed by intelligent/womanly image, no image, strong image, and comfortable image. Third, according to an analysis of differences in hairstyle imitation behavior by general characteristics, a significant difference was observed in educational background, occupation, and income. As education was higher, individual behavior was higher as well. Compared to students, office workers considered 'convenience' as a top priority. Among those with a high income, 'aesthetics' was considered in imitating hairstyle. Fourth, according to an analysis of differences in hairstyle imitation behavior by type of self-image, differences were observed in conformity, aesthetics, and personality. In conclusion, as self-image was strong, hairstyle imitation behavior was high. Under no image, on the contrary, hairstyle imitation behavior was low.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구방법 및 절차

Ⅳ. 연구결과

Ⅴ. 결론

참고문헌

키워드

자기이미지 헤어스타일 모방행동 동조성 개성 self-images hairstyle imitation behavior conformity personality