메이크업 이미지에 따른 시각 반응 평가

• 영문명: Visual response assessment according to Make-up image
• 발행기관: 한국인체미용예술학회
• 저자명: 방효진(Hyo-jin Bang) 김정희(Jeong-hee Kim)
• 간행물 정보: 『한국인체미용예술학회지』한국인체미용예술학회지 제14권 제2호, 113~122쪽, 전체 10쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2013.06.20

영문 초록

In modern times, the use of makeup has expanded into advertising. Taking a broad perspective, makeup can be classified into categories of beauty and art. Recently, it has been used for professional purposes. Therefore, this study has attempted to analyze changes in pupil responses and cognitive & emotional responses to beauty makeup and art makeup images and come up with an effective plan in order to enhance the use of makeup in the production of corporate advertisements. For visual and cognitive & emotional responses of a college group to beauty makeup and art makeup images, the visual measurement test was performed and a questionnaire was given. The following results were obtained: When pupil changes were measured after proposing beauty makeup, art makeup and dot image stimuli through slides, vision changes (papillary reaction) were responded to all image types. In particular, the greatest dilatation of the pupil was observed in response to art makeup images. The difference in recognition and emotion response and advertisement attitude elements depending on makeup styles was compared with 20 subjects. The art makeup showed higher scores in artistic value in recognition response, decorative value in emotion response and interest, attentiveness and negativity in advertisement attitudes than beauty makeup.

목차

Abstract

Ⅰ. 서론

Ⅱ. 연구 방법

Ⅲ. 연구결과 및 고찰

Ⅳ. 결론

참고문헌

키워드

아트메이크업 뷰티메이크업 동공반응 Art Makeup Beauty Makeup Pupil‘s responses