국내 · 외 화장품업체의 유니폼 디자인 현황 조사

• 영문명: A Study on the Uniform Design of Domestic and Foreign Cosmetic Brands
• 발행기관: 전남대학교 생활과학연구소
• 저자명: 정경희(Chung, Kyung Hee) 이미숙(Lee, Mi Sook) 김은영(Kim, Eun Young)
• 간행물 정보: 『生活科學硏究』生活科學硏究 第18輯, 87~95쪽, 전체 9쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2008.12.30

영문 초록

The purpose of this study was to survey present state of uniform design of cosmetic brands for providing the basic information of uniform design. The subjects of study were 27 cosmetic brand tenants of department stores located in Gwangju. The period of research was from March 24 to 27, 2008. The results of this study were as follows; first, while 19 cosmetic brands of the subjects put on uniforms, 8 did not. Second, cosmetic salespersons usually wore two-piece or three-piece suits and almost 80% of cosmetic brands chose a white or black color. Third, most brands used a contrast or accent color scheme. Fourth, for accessories, only one of domestic brands wore a scarf. On the other hand, the half of foreign brands wore one and more various accessories like a necklace, a belt, a brooch, etc. Based on these research results, domestic cosmetic brands used monotonous items for uniforms and most of them did not wear fashion accessories. While foreign cosmetic brands wore differentiate uniforms between the brands by using various items for uniforms and coordinating various fashion accessories which use logo or symbol of brand.

목차

Abstract

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 국내·외 화장품업체의 유니폼 디자인 현황 조사

Ⅳ. 결론

참고문헌

키워드

유니폼 디자인 화장품업체 브랜드 정체성 uniform design cosmetic brand brand identity