청소년소비자의 유명패션 브랜드 복제품에 대한 태도와 구매경험에 영향을 미치는 요인

• 영문명: Factors Influencing the Attitudes toward and Purchasing Experiences of Copy of Luxury Goods among Adolescents
• 발행기관: 충북대학교 생활과학연구소
• 저자명: 박은숙(Eun Sook Park) 지혜진(Hye Jin Ji) 진지환(Ji Hwan Jin) 이희숙(Hee Sook Lee)
• 간행물 정보: 『생활과학연구논총』생활과학연구논총 제15권 제1호, 169~184쪽, 전체 16쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2011.06.30

영문 초록

The purpose of this study was to find the factors influencing the attitudes toward and purchasing experiences of copy of luxury goods among adolescents. Questionnaire survey method was conducted during 7~17 July, 2009. And 340 secondary students were selected living in Cheongju-si. Major findings were 1) 53.0% of respondents answered they bought copy of luxury goods in last 2 years. And high school students had more buying experiences copy of luxury goods than middle school students. 2) Respondents bought copy of shoes most implying that relatively cheaper than other copy of luxury goods. 3) The attitude toward copy of luxury goods found to be rather negative, and showed significant relationship with purchasing experience of copy of luxury goods. 4) It was found that the psychological factors had significant effects on purchasing experience of and attitudes toward copy of luxury goods.

목차

Abstract

Ⅰ. 서론

Ⅱ. 문헌고찰

Ⅲ. 연구방법

Ⅴ. 연구결과

Ⅴ. 결론 및 제언

참고문헌

키워드

copy of luxury goods adolescents