모바일 위젯기반 개인화 서비스의 영향 요인에 관한 연구

• 영문명: A Study of Factors Affecting Mobile Widget-based Personalized Services
• 발행기관: 한국IT서비스학회
• 저자명: 이지은(Ji-Eun Lee) 신민수(Minsoo Shin) 우정은(Jung-Eun Woo)
• 간행물 정보: 『한국IT서비스학회지』한국IT서비스학회지 제9권 제2호, 21~42쪽, 전체 22쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2010.06.30

영문 초록

As digital convergence and mobile services evolve. personalization becomes one of the most important factors attracting customers. Personalization means functions offering individually customized services with relevant contents using information on individual preferences. This 50rt of personalized services has attracted great attention of a large part of online firms. One of representative services of such personalized services is a mobi le widget service. In this studY. we identified seven antecedents affecting the quality of personalized mobile widget services and empirically investigated which antecedent has a significant effect 01 the quality of personalized mobile widget services. In addition we carried out empirical investigation into the effect of the quality of personalized mobile widget service on user satisfaction and trust. As a result of this research, we revealed that seven variables including information services affected components of personalized services, and usefulness and perceived benefit as components of personalized services affected user trust and satisfaction lor personalized services

목차

1. 서 론

2. 이론적 배경

3. 연구모형 및 연구가설

4. 실증분석

5. 결론 및 시사점

키워드

Mobile Widget Personalization User Satisfaction and Trust