미용실 소비자의 라이프스타일에 따른 서비스품질 디스플레이, 정보원활용에 대한 상관관계

• 영문명: A Research on the Correlation of Lifestyle, Service Quality, Display, and Utilization of Informants of Beauty Shop Customers
• 발행기관: 한국인체미용예술학회
• 저자명: 류선이(Ryu Sun Yi) 박옥련(Park Ok Lyun)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제10권 제1호, 169~184쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2009.03.30

영문 초록

The objectives of the study were to analyze the factors of Lifestyle, service quality, display, utilization of informants; to examine the correlation between life style and service quality, between lifestyle and display, and between display and the source of information. Customer's various lifestyles were classified as price-oriented, trend oriented, brand oriented, convenience oriented, appearance oriented. This classification was meaningful and showed high level of reliability. Significant correlation between the lifestyle and service quality was found specially in appearance oriented customers. It was also found that the correlation between lifestyle and display is significant in appearance oriented customers. The correlation analysis between the display and utilization of informants showed that there was significant correlation in personal service, external/internal service, technical service, after service under human resource information factor. I hope the above mentioned findings of the study would be utilized for providing information for beauty shop customers

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구 방법 및 절차

Ⅳ. 결과 및 논의

Ⅴ. 결론

참고문헌

Abstract

키워드

Lifestyle(라이프스타일) service quality(서비스품질) display(디스플레이) utilization of informants(정보원활용)