남성잡지의 미용제품광고에 나타난 신체가치 분석

• 영문명: An Analysis of the Body values on Cosmetics Advertisements in Men’s Magazines
• 발행기관: 한국인체미용예술학회
• 저자명: 김윤(Kim Yun)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제9권 제2호, 5~20쪽, 전체 16쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2008.06.30

영문 초록

  The Purpose of this study was to investigate the body values expressed on cosmetics advertisements in men"s magazines. Total 138 illustrated ads from 2 men"s magazines were analysed and the methods used were the contents analysis. The results of this study were as follows.
  1. For the major body values in men"s beauty product advertisements, imported products and functional cosmetics were the highest ratios 2. As a results of the visual elements in men"s beauty product advertisements, 20" aged youth and white males models were the highest ratios. And a physical representation of the face-centered was more than taking up the majority 3. As a results of the verbal element analysis in men"s beauty product advertisements, youth and health was the most important psychological value.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅴ. 결론 및 제언
참고문헌

키워드

Body image(신체이미지) Body value(신체가치) Cosmetic advertisements(미용광고)