뷰티살롱 프랜차이즈의 만족도가 장기거래 성향과 통제수용에 미치는 요인: 귀인이론에 의한 접근

• 영문명: A Study on the Determinants of Beauty Salon Franchisee Longterm Orientations and Control Acceptance: An Application of Attribution Theory
• 발행기관: 한국인체미용예술학회
• 저자명: 이은정(Eun-Jeong Lee)
• 간행물 정보: 『한국인체미용예술학회지』한국인체예술학회지 제8권 제3호, 173~192쪽, 전체 20쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2007.12.30

영문 초록

  The purpose of this study is following : First, there is to determine which factors influence on a performance attribution of a longterm orientation. Second, there is to determine the relationship between a satisfaction degree and a control accept and between a satisfaction degree and a longterm relationship.
  The questionnaire survey was conducted among 100 beauty salon manager but 71 data used in analysis. An analysis method was used regressional analyses. The result of this survey is following.
  As franchisee"s satisfaction degree is increasing, they accept a control of a franchisor and consent to a recontract. And the longterm orientation with a franchisor would increase when the franchisee attribute a performance satisfaction to an ability or a task difficulty which is stable rather than an effort or a luck which is unstable.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구모형 및 가설
Ⅳ. 결과 및 고찰
Ⅴ. 결론
참고문헌

키워드

Satisfaction Longterm Orientation Control Acceptance Attribution