우리나라 수출기업의 해외시장조사방법의 성과에 관한 연구 - 대구·경북지역을 중심으로

• 영문명: A Study on the Outcome of Overseas Market Research Methods of Korean Exporting Companies -Focused on Taegu and Kyeongbuk Area-
• 발행기관: 한국국제상학회
• 저자명: 배정한(Jung-han Bae) 고용기(Yong-ki Koh)
• 간행물 정보: 『국제상학』國際商學 第21卷 第4號, 23~40쪽, 전체 18쪽
• 주제분류: 경제경영 > 무역학
• 파일형태: PDF
• 발행일자: 2006.12.01

영문 초록

  There are many overseas market research methods that exporting companies are using. Overseas market research methods is classified into a direct methods(direct visit research, use of overseas branch, use of domestic economic and trade informations, use of overseas economic and trade information, use of economic and trade informations of foreign public organization in Korea, representation of trade show and exhibition) and indirect methods(request of professional overseas market research organization). Outcomes of market research are the grasp of demand, competitiveness, distribution channel, risk and buyer for their product. Therefore, this paper is a study on the outcome of each direct market research method that exporting companies located in the area of Taegu and Kyeongbuk are using by way of a survey.

목차

Abstract
Ⅰ. 서론
Ⅱ. 수출기업의 해외시장조사방법과 성과
Ⅲ. 연구의 방법 및 가설설정
Ⅳ. 실증분석의 결과 및 해석
Ⅴ. 결론
참고문헌

키워드

Overseas Market Research Economic and Trade Information Outcome of Overseas Market Research