[1-2세션] 한-베 신앙 문화의 현대적 재현과 콘텐츠 활용 - 조왕 신앙을 중심으로

• 영문명: Modern Reinterpretations and Content Applications of Korean–Vietnamese Religious Culture : Focusing on the Kitchen God Belief
• 발행기관: 글로벌문화콘텐츠학회
• 저자명: 레티번안(Lê Thị Vân Anh) 쩐후엔짱(Trần Huyền Trang)
• 간행물 정보: 『글로벌문화콘텐츠학회 학술대회자료집』2025년 한-베 해외공동학술대회 자료집, 21~34쪽, 전체 14쪽
• 주제분류: 인문학 > 기타인문학
• 파일형태: PDF
• 발행일자: 2025.08.27

국문 초록

This study aims to compare and analyze how the Kitchen God (조왕, 竈王) belief in Korea and Vietnam is represented and utilized in contemporary me dia content. First, the research examines the characteristics and functions of the Kitchen God belief in the traditional cultures of both countries. It th en investigates in detail the ways in which this belief is reproduced in mod ern content such as mass media and film. The comparative analysis reveals that, in both Korea and Vietnam, the traditional symbolism of the Kitchen God has been reinterpreted in modern contexts and incorporated into popul ar culture and commercial content. Notably, differences were observed in n arrative structures, visual representation methods, and media-specific recep tion patterns. These findings suggest that the Kitchen God belief, beyond its role as a folk religion, holds potential as a cultural resource within the con temporary content industry, and they offer directions for Korea–Vietnam cu ltural exchange and for the development of content grounded in traditional culture.

목차

1. 머리말

2. 베트남의 조왕 신앙

3. 한국의 조왕 신앙

4. 한-베 조왕 신앙의 문화콘텐츠로서의 현대적 재현 양상 비교

5. 맺음말

참고문헌

키워드

Religious culture Kitchen God belief Jowang(Kitchen God) Cultural contents Modern reinterpretations Korea–Vietnam Comparative Study