클러스터 분석을 통한 모바일 캐릭터 수집 게임의 사용자 동기 및 행동 분석

• 영문명: An Analysis of User Motivations and Behaviors in Mobile Character Collecting Games through Cluster Analysis
• 발행기관: 한국컴퓨터게임학회
• 저자명: 이승제(Sung Je Lee) 공전영(Jeonyoung Kong)
• 간행물 정보: 『한국컴퓨터게임학회논문지』제38권 3호, 14~25쪽, 전체 12쪽
• 주제분류: 공학 > 컴퓨터학
• 파일형태: PDF
• 발행일자: 2025.07.31

국문 초록

This study was conducted to quantitatively verify whether payment motives and usage patterns differ according to the motivations of users of mobile character-collecting games. For this purpose, three user types were derived based on game motivation profiles tailored to mobile character-collecting games: Cluster 1 (Communicators), Cluster 2 (Character Collectors), and Cluster 3 (Competitors). It was confirmed that each cluster was mutually exclusive and exhibited different payment motives and usage patterns. These findings emphasize the value of a motivation-based segmentation strategy in understanding the behavior of mobile game users. Furthermore, based on the results of this study, game developers and publishers can more sophisticatedly tailor game content, monetization strategies, and marketing campaigns based on users' motivational profiles, rather than relying on simple demographic variables. Future research needs to expand the diversity of the sample by including a wider age range and considering a balanced gender distribution. Additionally, to gain a more in-depth understanding of the temporal changes in user motivation, future studies should explore potential causal relationships through a longitudinal research design.

목차

1. Introduction

2. The definition of a mobile character collecting game

3. Game motivation and usage factors of mobile character collection games

4. Game Data collection and data processing

5. Discussion

참고문헌

키워드

Character Collecting Games Mobile Game Game Motivation Payment Motivations