포지셔닝 이론에서 본 ‘원영적 사고’와 ‘럭키비키’

• 영문명: 'Wonyoung’s Optimism’ and ‘Lucky Vicky’ from the Perspective of Positioning Theory
• 발행기관: 현대문법학회
• 저자명: 김기태(Ki-tae Kim)
• 간행물 정보: 『현대문법연구』제126호, 113~144쪽, 전체 32쪽
• 주제분류: 인문학 > 언어학
• 파일형태: PDF
• 발행일자: 2025.06.30

국문 초록

‘Wonyoung’s Optimism’ and ‘Lucky Vicky,’ two fixed expressions or so-called memes named after Wonyoung Jang, a member of the all-girl K-Pop band IVE, have been in widespread circulation in public media and popular discourse since 2021. Nevertheless, there have been few in-depth academic publications, despite such a widespread consumption, reproduction, and extension of them in popular media outlets as Jang’s uniquely ultra optimistic psychology. Attempting to fill the gap in linguistic research on them, the present study examines the two expressions from the perspective of Positioning Theory (Davies and Harre 1990/1999) by qualitatively analyzing different positions and their modes primarily in Jang’s own published posts and interviews. The findings highlight how she positions herself and others simultaneously within the same discursive space and over time, exercising remarkable agency in selectively opting for some positions while valiantly refusing to accept the others. The study also explores four predominant modes (van Langenhove and Harre 1999) through which positioning was implemented in the data: second-order, performative, personal, and deliberate self positioning. In so doing, it highlights the fact that the two fixed expressions substantially narrow down possible subject positions in the given discourse, linguistically functioning as conventionalized positioning triggers (Kim 2020a, 2021a, b, 2022).

목차

1. 서론

2. 선행 연구 검토

3. 자료와 연구 방법

4. ‘원영적 사고’와 ‘럭키비키’ 관련 담론에서의 포지셔닝 특성

5. ‘원영적 사고’와 ‘럭키비키’ 담론에서의 포지셔닝 모드 특성

6. 맺는 글

참고문헌

키워드

원영적 사고 장원영 럭키비키 포지셔닝 이론 관습화된 포지셔닝 촉발 장치 Wonyoung’s Optimism Wonyoung Jang Lucky Vicky Positioning Theory Converntionalized Positioning Trgger IVE