축산물 등급 및 이력관리의 소비자 후생 효과

• 영문명: Effects of Livestock Products Grading and Traceability on Consumer Welfare
• 발행기관: 한국농식품정책학회
• 저자명: 장재봉(Jae Bong Chang) 한석호(Suk Ho Han)
• 간행물 정보: 『농업경영.정책연구』51권 2호, 252~268쪽, 전체 17쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2024.06.30

국문 초록

Consumers assess the quality of livestock products based on the indicated grading information and rely on traceability data to trust their safety. This study estimates consumers’ willingess to pay (WTP) for the livestock grading and traceability systems and welfare effects of consumers regarding the livestock grading and traceability systems operated by the Korea Institute for Animal Products Quality Evaluation, which significantly contribute to enhancing the quality differentiation and safety credibility of livestock products in South Korea. Using the results of a nationwide survey of 1,000 consumers who completed a choice experiment in which they selected among no information about grade and traceability and four alternatives for Hanwoo beef and Handon pork at different prices. Results from random parameter logit models indicate that consumers have heterogeneous preferences for the grading and traceability systems between beef and pork and WTP estimates for grading system are much larger than for the traceability system. Under certain assumptions, we find that introduction and operating livestock products grading and traceability systems have been welfare enhancing for consumers.

목차

Ⅰ. 서 론

Ⅱ. 분석모형 및 자료

Ⅲ. 분석결과

Ⅳ. 요약 및 결론

참고문헌

키워드

Animal Products Traceability Choice Experiment Consumer Welfare Livestock Products Grading