『스마트상점 기술 도입』이 소상공인 점포의 매출과 만족도에 미치는 영향

• 영문명: The impact of “Introduction of Smart Store Technology” on sales and satisfaction of small business stores: Around customer communication
• 발행기관: 한국주거환경학회
• 저자명: 장종호(Chong-Ho CHANG) 장희순(Hee-Soon JANG)
• 간행물 정보: 『주거환경(한국주거환경학회논문집)』제22권 제2호 (통권 제64호), 81~96쪽, 전체 16쪽
• 주제분류: 사회과학 > 지역개발
• 파일형태: PDF
• 발행일자: 2024.06.30

영문 초록

This study decomposes the local gap through the oaxaca factor analysis to find out how differences in housing prices affect the management costs with data the average value of three-year management costs between 2014 and 2016 to 536 complexes in three Gangnam and Gangbuk districts in Seoul. The results of the analysis of 290 complexes in three Gangnam and 246 complexes in three Gangbuk districts are as follows. First, housing prices did not affect administrative costs within the region, but were variables that affected data pooling. Second, when compared with the three Gangnam districts, the results of the characteristic coefficient, which can be explained by the characteristics of the complex and the external environment, showed that the gap in the management cost increased when the number of security personnel, repair and maintenance costs, elevator maintenance cost, floor area ratio, and 60m2 or more to 85m2. Third, the factors behind the gap between Gangnam 3 districts, which have higher housing prices than Gangbuk 3 districts, were confirmed to be the number of security personnel, repair costs, floor area ratio and elevator maintenance costs, and the higher the size and income of their holdings, the more they lived in Gangnam 3 districts, where local infrastructure was expanded, causing social inequality due to differences in housing welfare, such as safety, comfort and convenience.

목차

Ⅰ. 서 론

Ⅱ. 이론적 배경

Ⅲ. 연구모형과 가설

Ⅳ. 실증 분석

Ⅴ. 결 론 및 시사점

참고문헌

키워드

소상공인 스마트상점 스마트기술 디지털전환 매출액 만족도 소상공인 경영성과 Small business owners Smart stores Smart technology Digital transformation Sales Satisfaction Small business management performance