우리나라 차문화 확산과 차산업 발전방향

• 영문명: Exploring Directions for the Development of Tea Culture and Tea Industries in Korea: Lessons from England
• 발행기관: 한국차문화학회
• 저자명: 정은희(Eunhee Jung)
• 간행물 정보: 『한국차문화』제5집, 25~48쪽, 전체 24쪽
• 주제분류: 사회과학 > 사회과학일반
• 파일형태: PDF
• 발행일자: 2014.05.30

영문 초록

This paper deals with the new directions for the development of tea culture and tea industries in Korea, in view of the lessons from English tea culture and industries in the 18-19th centuries. The five main thrust of the development of English tea culture and industries include: 1) tea is the main part of English meals, 2) tea is indispensible for leisure time, 3) tea industries have also developed hand in hand with tea culture being popular, 4) various tea products and tools contributed to the globalization of tea culture, 5) the related sectors such as china, fashion, food have simultaneously developed. These elements can easily be translated into the directions for the development of Korean tea culture and tea industries: 1) rejuvenating the image of tea in Korea from old, traditional, and stagnant feelings, 2) combining tea drinking with various leisure activities, 3) developing various tea products according to consumers’ tastes and pop cultures, 4) designing cultural contents, brands, and healing tea food based on tea culture and tea story-telling.

목차

Ⅰ. 들어가는 글

Ⅱ. 영국 차문화의 특징: 다양화와 대중 확산

Ⅲ. 우리나라 차문화 확산과 산업 발전방안

Ⅳ. 나오는 글

키워드

tea culture tea industries English tea culture leisure tea variation tea cultural industries