중저가관광호텔 체인경영전략

• 영문명: A Study on the Chain Management Strategies of Budget Tourist Hotels
• 발행기관: 관광경영학회
• 저자명: 이제억(Jaeouk Lee) 김정준(Jeongjun Kim)
• 간행물 정보: 『관광경영연구』제6권 제2호, 125~148쪽, 전체 24쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2002.06.30

영문 초록

The purpose of this study is to find out the problem of managerial dimension, improve brand image and contribute to the growth of budget tourist hotels by suggesting appropriate chain management strategies for the approach in the context of an international point of view in order to reflect the current trend of international hotel industry. To achieve the purpose of this study, literature research and interview with experts are done. The chain management strategy is suggested by dividing five parts, which are contract, administration, customer relations, employee relations and facilities. Under the current situation, it is very important to activate budget tourist hotels and to strengthen the competitiveness of them. For this, one of proposal of this study is to suggest the conversion of independent hotel into a chain hotel through objective and scientific survey and analysis.

목차

I. 서론

II. 연구의 이론적 배경

III. 조사설계 및 분석결과

IV. 중저가관광호텔의 체인경영전략

V. 결론

참고문헌

키워드

중저가관광호텔 체인경영 프랜차이즈경영 경영계약