메타버스 투자를 위한 주요 요인 분석:패션브랜드 기업 관점

• 영문명: Analyzing Key Factors for Metaverse Investment:A Perspective from Fashion Brand Companies
• 발행기관: 한국IT서비스학회
• 저자명: 이소현(So-Hyun Lee) 나미정(Mi-Jeong Na) 윤상혁(Sang-Hyeak Yoon)
• 간행물 정보: 『한국IT서비스학회지』제23권 제2호, 63~81쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.04.30

영문 초록

With the advancement of Information and Communication Technologies (ICT) and Artificial Intelligence (AI), the metaverse has emerged as a transformative model across various sectors, offering a three-dimensional virtual world where activities mirroring the real world occur. This study delves into the significant factors influencing fashion brand companies’ investments in the metaverse, an evolved concept from Virtual Reality (VR) that extends beyond gaming to include real-life activities through avatars. This study highlights the surge in virtual fashion engagements, as evidenced by increased avatar updates and purchases of digital fashion items on platforms like Roblox. Luxury brands are steadily entering the metaverse indicating a new revenue stream within the fashion industry. This study employs a mixed-methods approach, integrating text mining and interviews to identify key factors for fashion companies considering metaverse investments. By proposing strategies based on these findings, this study not only enriches academic discourse in fashion, e-commerce, and information systems but also serves as a guideline for fashion companies aiming to navigate the burgeoning digital market, contributing to the generation of new revenue streams in the fashion sector.

목차

1. 서론

2. 개념적 배경

3. 연구방법론

4. 분석 결과

5. 토의 및 시사점

참고문헌

키워드

Metaverse Investments Virtual Fashion Trends Fashion Brand Mixed-Methods Topic modeling Interview