특수강자재 구매요인이 만족도 및 행동의도에 미치는 영향

• 영문명: The impact of specialty steel purchase factors on satisfaction and behavioral intentions
• 발행기관: 실천경영학회
• 저자명: 홍루겸(Hong Ryu-Geum)
• 간행물 정보: 『실천경영연구』實薦經營硏究 第19卷 第1號 (通卷 23號), 57~72쪽, 전체 16쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2024.03.30

영문 초록

This study was conducted to investigate the mediating effect of satisfaction in the relationship between specialty steel purchase factors and behavioral intentions. As a result of statistically analyzing data collected through a survey, it was found that awareness and responsiveness among the factors for purchasing special steel materials had a significant effect on behavioral intentions by mediating immersion. In addition, among the factors for purchasing special steel materials, product quality, supply price, safety, and responsiveness were found to have a significant effect on behavior by mediating customer satisfaction. Through this result, the researcher suggests practical implications.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경 및 선행연구

Ⅲ. 연구설계

Ⅳ. 실증분석결과

Ⅴ. 결론

References

키워드

specialty steel purchase satisfaction behavioral intentions