영화 흥행과 문화의 관련성에 대한 연구

• 영문명: A Study on the cultural and narrative audience reaction: The movie 《Hangover》 in South Korean and American
• 발행기관: 한국영화학회
• 저자명: 우정권
• 간행물 정보: 『영화연구』제60호, 119~149쪽, 전체 31쪽
• 주제분류: 예술체육 > 예술일반
• 파일형태: PDF
• 발행일자: 2014.06.30

영문 초록

This report has discovered that culture and narration are deeplycorrelated regardless of national differences. Among the correlated aspectsof culture and narration, the theme of narration and cultural value arealike, so they have been received in the same way both in Korea andAmerica. But when it comes to the subject material which is the basis ofthe story, the audiences of Korea and America responded differently. Subject materials of stories are the most fundamental aspects of culture. So this different reaction to the material explains that cultural uniquenessof the country was applied to how the audience thinks about the movie. A gap between responses from the Korean and American audience to “abachelor party” which is the main material of the movie stems fromcultural differences. But when you think about the success of the movie,you can find that cultural uniqueness is not necessarily an absolute factorfor hit movies. The success of the movie is rather influenced by how thiscultural uniqueness is correlated with narration in the movie. The Koreanaudience’s reaction to a movie will differ based on values of the audiencealong with characters and events of the movie. On the other hand, theAmerican audience becomes interested in cinematic factors first, thennarrative aspects such as characters and events and lastly in culturalelements such as symbol and values which are the basis of culture. It hasbeen realized that the American audience puts much importance in the movie itself and doesn’t relatively correlate cultural aspects such asmorality and ethics with how much they like about the movie. In this regard, for cultural uniqueness to be loved by the globalaudiences, both cultural aspects and narrative factors should be consideredtogether. And based on that, movies can become a universal culturalproduct that can be loved and enjoyed by anyone. While working on survey analysis for this report, it was come to arecognition that it is important to take in-depth research and analysis ona subject. So it will be well considered and applied for my next research.

목차

1. 서론

2. 설문조사 방법

3. 영화 몰입도 및 관람 만족도

4. 관객 반응에 대한 종합 평가

5. 결론

참고문헌

키워드

Hangover Culture N arrative M otion Picture Industry Relationship of culture and narrative Consumer attitude Audiences Korean American