A Case Study on the Overseas Expansion Strategy of a Franchise Restaurant

• 영문명: A Case Study on the Overseas Expansion Strategy of a Franchise Restaurant
• 발행기관: 한국프랜차이즈경영학회
• 저자명: 정성목 이일한
• 간행물 정보: 『한국프랜차이즈경영연구』제14권 제3호, 17~35쪽, 전체 19쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2023.09.30

영문 초록

Purpose: As more and more food franchise companies want to expand overseas, related research is becoming more and more necessary. This study aims to examine the critical factors for successful overseas expansion according to the stages of overseas expansion, derive vital associations, and examine the success factors of overseas expansion through semantic network analysis. Research Design, Data, and Methodology: This study conducted in-depth interviews with three food franchise companies that have experienced overseas expansion and conducted semantic network analysis among crucial associations. The semantic network analysis was conducted using the Textom program. Results: Based on the results of the in-depth interview analysis, the factors considered when expanding overseas were categorized as 1) standardization and localization strategies of overseas franchisees, 2) physical environment of overseas franchisees, 3) entry types of overseas franchisees, 4) constraints of overseas franchisees, and 5) success criteria of overseas franchisees. The semantic network analysis based on the corresponding keywords showed that the importance of local partners is very high in common. Conclusion: This study examined and re-categorized the important factors to consider when a restaurant franchise company expands overseas in a step-by-step manner. In addition, an attempt was made to examine the keywords derived from the semantic network analysis objectively. The results provided theoretical and practical implications for the successful overseas expansion of franchise companies.

목차

1. Introduction

2. Literature Review

3. Research Methods and Materials

4. Research Result

5. Discussion and Implications

References

키워드

프랜차이즈 해외진출 질적연구 심층인터뷰 의미네트워크 분석 Franchising Internationalization Qualitative Research In-depth Interviews Semantic Network Analysis