생태관광객의 지각된 가치가 충성도에 미치는 영향

• 영문명: Perceived Value Influencing Loyalty in Ecotourist: Moderating Effects of Environmental Friendly Attitude
• 발행기관: 한국농촌지도학회
• 저자명: 정하영 박덕병
• 간행물 정보: 『농촌지도와 개발』30권 2호, 83~101쪽, 전체 19쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2023.06.30

영문 초록

This study aims to examine the moderating effects of environmental friendly attitudes between perceived value and loyalty in ecotourists. A total of 210 valid questionnaires were collected from visitors to Saemangeum and Sihwaho during 7 days. The functional value, social value, and emotional value were identified as dimensions of perceived value from factor analysis. Results from regression analysis revealed that emotional value and social value positively influenced loyalty. Moreover, environmental friendly attitudes were found to moderate the relationship between loyalty and emotional and social values. The findings suggest that policy makers and practitioners consider environmental friendly attitude and perceived values in making ecotourism programs to sustain ecotourism destinations.

목차

1. 서론

2. 이론적 배경

3. 연구 방법

4. 연구 결과

5. 결론

참고문헌

키워드

ecotourism perceived value environmental friendly attitudes loyalty