Reading Postcards: Multiple Enactments of Tourism Destinations. The case of Pai, Thailand

• 영문명: Reading Postcards: Multiple Enactments of Tourism Destinations. The case of Pai, Thailand
• 발행기관: 한국관광학회
• 저자명: Chalermpat Pongajarn René van der Duim Karin Peters
• 간행물 정보: 『International Journal of Tourism Science』Vol.14 No.1, 71~91쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.04.30

영문 초록

Actor-network theory was used to examine the role of postcards in the enactment of tourism destinations by analysing the representational and non-representational readings of 325 postcards offered for sale in shops in Pai, northern Thailand. This paper illustrates how postcards take part in the construction of three versions of the tourism destination, that is, as an ethnic tourism destination, a hub for hippies and international backpackers, and a Thai romantic tourism destination. It also illustrates the multiplicity and different development paths of tourism destinations, and argues that non-representational readings of postcards (as well as other media) can and should be combined with representational readings to provide a full understanding of the construction of tourism destinations.

목차

Introduction

Tourism Destinations and Actor-Network Theory

Representational and non-representational readings of postcards

The study’s setting and data collection

Results

Conclusion

References

키워드

Actor-network theory Thailand postcards enactment tourism destinations