Revising Importance-Performance Analysis Combined with Regression Model: Applied to Seniors’ Travel Motivation and Performance Experiences

• 영문명: Revising Importance-Performance Analysis Combined with Regression Model: Applied to Seniors’ Travel Motivation and Performance Experiences
• 발행기관: 한국관광학회
• 저자명: Seung-Hoon Chung Dongkoo Yun
• 간행물 정보: 『International Journal of Tourism Science』Vol.14 No.2, 126~144쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2014.08.31

영문 초록

This study proposes a revised Importance-Performance Analysis (IPA) approach combined with a regression model due to the strong relationship between the 15 paired variables regarding seniors’ perceived importance of motivations and performance experiences. Findings suggest that a combination of the traditional IPA results and predicted values (lines) from a linear regression analysis leads to a better understanding of the customers’ perceptions and behaviors in the target market, which in this study is the senior travel market. Future research should be undertaken to validate the revised IPA model suggested in this study using different constructs/variables in different markets.

목차

Introduction

Literature Review

Research Method

Results

Discussion and Conclusion

References

키워드

Importance-performance analysis linear regression model seniors’ motivations performance of experiences