企业社会责任及其战略意义

• 영문명: CSR and Its Strategy
• 발행기관: 한국전산회계학회
• 저자명: 刘震伟
• 간행물 정보: 『한국전산회계학회 학술대회 논문집』2014년 춘계학술대회 발표집, 191~195쪽, 전체 5쪽
• 주제분류: 경제경영 > 회계학
• 파일형태: PDF
• 발행일자: 2014.05.30

국문 초록

企业的社会责任涉及到一个企业对有关社会问题的关注，而这种关注是具有层次性的。企业在激烈的市场竞争中要生存和获利，这十分容易产生道德上两难处境的问题。企业战略的核心是建立一个独特的价值主张，当企业在自己的价值主张中兼顾社会利益时，它的企业社会责任就最大限度地体现出战略意义了

영문 초록

The social responsibility of enterprises involves the concern of related social problems, and this concern is a hiberarchy. If enterprises want to survive and profit in the fierce market competition, it is very easy to produce moral dilemmas. The core of enterprise strategy is to create a unique value proposition. When the enterprise put the social benefit in their value propositions, its social responsibility will greatly reflect the strategic significance.

목차

Ⅰ. 中国企业家调查系统发布的社会责任概况

Ⅱ. 企业对社会责任的关注是具有层次性的

Ⅲ. 中国企业关注社会责任的起步与挑战

Ⅳ. 企业社会责任与竞争优势相联系的战略意义

参考文献

키워드

社会责任 伦理评判 战略与社会 social responsibility ethic judgement strategy and society