여행사의 서비스지향성이 조직몰입과 직무만족에 미치는 영향 연구

• 영문명: A Study on the Effects of Service Orientation of Travel Agency on Organizational Commitment and Job Satisfaction
• 발행기관: 관광경영학회
• 저자명: 박시범 최윤근
• 간행물 정보: 『관광경영연구』제15권 제4호, 85~103쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.12.31

영문 초록

The purpose of this study is to investigate the effects of service orientation on the organizational commitment and job satisfaction in the travel agency. There are 2 hypotheses based on literature reviews. Then we tested the data from questionnaires using SPSS 18.0. The data were collected for November 2011. First, there is positive relationship between service orientation and organizational commitment. Second, there is positive relationship between organizational commitment and job satisfaction. The summary of this study is as follows: First, in hypothesis 1 positive result was disclosed which shows the higher service orientation is the higher level of organizational commitment can be achieved. Second, with respect to job satisfaction it was revealed commitment and commitment. Result of study on impact of service orientation of travel industry on organizational and job satisfaction shows that there is need for educational program of service.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 연구설계

Ⅳ. 실증분석결과

Ⅴ. 결론 및 시사점

참고문헌

키워드

Travel Agency Service Orientation Organizational Commitment Job Satisfaction