세계 4대 관광 국가이미지 차이에 관한 연구

• 영문명: The World's Top Four Tourism Countries' Image Differences: The case of U.S. university students
• 발행기관: 관광경영학회
• 저자명: 김병국
• 간행물 정보: 『관광경영연구』제14권 제4호, 85~100쪽, 전체 16쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2010.12.31

영문 초록

The purpose of this study was to examine tourism image differences among the World top four tourism countries(United States, China, Spain, and France). A survey was administered to a sample of U.S. university students. Results from this study found that affective and overall images differences among four tourism countries existed. For China, the results portrayed a negative, unattractive, and relatively bad images of destination. The image of Spain as a destination was a relatively slow and traditional country. Both the United States and France showed pleasant, exciting, fast, and enjoyed images of destinations. Findings of this study also provided important implications and directions for the tourism marketers and operators of four tourism countries for developing a tourism marketing strategy. For example, tourism marketers or operators need to improve a positive image of China as a tourism destination in order to attract international tourists.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 분석결과

Ⅴ. 결론

참고문헌

키워드

Tourism image Affective image Overall image Image differences