농촌관광마을과 여행사의 협력방안에 관한 탐색적 연구

• 영문명: An exploratory study on method for cooperation between Rural Tourism Villages and Travel Agency: The Case of a Rural Tourism Experiential Product
• 발행기관: 관광경영학회
• 저자명: 고영길 박용민 곽영대
• 간행물 정보: 『관광경영연구』제13권 제3호, 21~41쪽, 전체 21쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2009.09.30

영문 초록

The aim of this study to indicate the plan of the cooperation between rural tourism village and travel agency through the comparative analysis of their own homepage and the actual condition. To fulfill this purpose, 12 travel agency products that included rural tourism villages in their schedule had been selected as the experimental group and their schedule page and homepage of corresponding villages were analyzed. The finding of the study were observed during examination, improvement of region's preparations to receive understanding on travel agency and their products active marketing efforts and finding of method to participate in travel product development process had been suggested as tasks for villages and excavation and analysis of tourism resources in villages development of products according to the market, selling of travel products, offering of travel information and promotion were suggested as tasks for travel agency.

목차

Ⅰ. 서론

Ⅱ. 이론적 고찰

Ⅲ. 현황분석

Ⅳ. 여행사와의 협력방안

Ⅴ. 결론 및 시사점

참고문헌

키워드

Rural tourism Rural tourism village Rural tourism experiential product Travel agency product