축제품질이 참여의지와 축제만족에 미치는 영향

• 영문명: Effects of festival quality to participation and satisfaction
• 발행기관: 관광경영학회
• 저자명: 전상남 배기철 신학진
• 간행물 정보: 『관광경영연구』제12권 제4호, 69~87쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.12.31

영문 초록

The purpose of this study was to find what are the effects of festival to the intention of participating the festival and to the participant's satisfaction. A survey design was adopted to collect the required information and a random sampling approach was utilized to select the respondents(N=220) at Namwon herb festival. SEM(Structural equation modeling) was used to examine relationship among quality, participation, and satisfaction. We found the quality of festival has a positive effects to the intention of participating the festival(standard regression weight=0.466, t=4.905, p<0.01) and to the satisfaction(standard regression weight = 0.730) at statistically significant level. The findings lead to an improved understanding of the interrelationship among the satisfaction, participation and quality of festival.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 연구설계

Ⅳ. 연구분석

Ⅴ. 결참고문헌

키워드

Festival Quality Satisfaction Participation