건강기능식품 제조업체의 수익성에 대한 영향 요인 분석

• 영문명: Factors Affecting the Profitability of Health Functional Foods Manufacturers
• 발행기관: 한국농식품정책학회
• 저자명: 김성용 문동현 김나흔
• 간행물 정보: 『농업경영.정책연구』49권 4호, 686~704쪽, 전체 19쪽
• 주제분류: 자연과학 > 생활/식품과학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

This paper analyzes factors that affect the profitability of health functional food manufacturers from the strategic business management perspective. For this purpose, we estimated a two-way error components model based on panel data of financial statements for health functional foods manufacturers, considering time effects. Our empirical evidence suggests that both industry-level and firm-level strategies are needed for individual firms to gain a competitive advantage by enhancing their profit performance. In response to competition intensification within the health functional food industry, they should consider the following efforts to increase profit performance to secure a competitive advantage: (1) expanding the firm’s size, (2) increasing market share, (3) realizing leverage effect through efficient capital management, (4) enhancing the advertising effectiveness, and (5) improving the efficiency of resource management.

목차

Ⅰ. 서 론

Ⅱ. 기업의 수익성에 관한 이론 검토

Ⅲ. 분석 방법

Ⅳ. 분석 결과

Ⅴ. 요약 및 결론

참고문헌

키워드

Health Functional Food Industry Return on Assets (ROA) Two-way Error Components Model Panel Data of Financial Statements