호텔외식마케팅의 연구 주제어 분석을 통한 연구동향

• 영문명: A Research Trend Based On Key Words in Hotel and Restaurant Marketing
• 발행기관: 한국관광학회
• 저자명: 김병용 한경수 이정탁
• 간행물 정보: 『관광학연구』제36권 제10호, 333~349쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2012.12.31

영문 초록

The current research reviewed research articles reported in five national and international academic journals to investigate marketing trends and issues for the hospitality research field. A total of 450 articles from three internationals including International Journal of Hospitality Management (IJHM), Cornell Hospitality Quarterly, and Journal of Marketing(JM), and two nationals including Journal of Tourism Sciences and Journal of Korea Marketing Association, were selected as a study sample. Results showed that brand management was the most frequently selected keyword for two national journals. The comparison of international journals revealed that customer satisfaction was the highest frequent in terms of a keyword for IJHM and brand management for Cornell Hospitality Quarterly and JM. An analysis of hospitality journals indicated that the most frequently selected keyword was customer satisfaction in IJHM and brand management in both Cornell Hospitality Quarterly and Journal of Korea Marketing Association. Future research direction was suggested based on the discussion.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 결론

참고문헌

키워드

환대산업 마케팅 핵심용어 내용분석 마케팅 트렌드 Hospitality marketing Keyword Content analysis Marketing trend