컨벤션센터 이미지 형성 과정

• 영문명: Identifying Image Formation Process of Korean Convention Centers: A Grounded Theory
• 발행기관: 한국관광학회
• 저자명: 李銀星 金哲源
• 간행물 정보: 『관광학연구』제35권 제2호, 95~117쪽, 전체 23쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2011.03.31

영문 초록

Appling the ground theory method, this study analyzed the image formation process of Korean convention centers. Data were collected from in depth interview with 22 convention professionals including CVB board members, professors, government officials from November to December 2009. In the process of axial coding, ‘recognition of differentiation of image among convention centers’ was identified as the causal condition that leaded to the occurrence, or development of ‘qualitative experience on convention centers’. The contexts, or sets of conditions influencing the action/strategy, was ‘reflecting environmental factors’. Intervening conditions and mediating variables of action/interaction strategies were ‘recognizing the experience on convention centers’ and ‘experiencing the forming a connection’. The outcome was ‘constructing an image.’ Finally, the awareness obtained from the previous stages was utilized to build ‘rapport’ between clients and convention center staffs. Limitations and future research directions were discussed.

목차

Ⅰ. 서론

Ⅱ. 문헌연구

Ⅲ. 분석방법 및 연구결과

Ⅳ. 결론

참고문헌

키워드

컨벤션센터 컨벤션센터 이미지 근거이론 Convention center Convention center image Grounded theory