Tourist Satisfaction of Glamping in Nayomi Sanctuary Resort in Balete, Batangas

• 영문명: Tourist Satisfaction of Glamping in Nayomi Sanctuary Resort in Balete, Batangas
• 발행기관: 한국문화관광학회
• 저자명: Ampil, Jan Alexis D. Nanquilada, Cristine C. Soriano, Josh Matthew M. Tabuyo, Jimford U.
• 간행물 정보: 『문화관광연구』제24권 제2호, 51~69쪽, 전체 19쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2022.12.30

영문 초록

The research determined the tourist satisfaction of Glamping in Nayomi Sanctuary Resort in Balete, Batangas. It utilized the customer satisfaction program for Puhajarve Spa and Holiday Resort wherein the researchers enhanced their services. Using the qualitative design the data was gathered through interview and observation checklist by researchers and used narrative analysis to present the data. The study thought to determine the assessment of tourist of glamping in terms of Reliability, Assurance, Empathy, Tangibility and Responsiveness and identify the problems and challenges experience by the tourist of glamping in Nayomi Sanctuary Resort in Balete, Batangas. In addition, the study needed to propose a customer satisfaction program based on the respondents responses. After the date gathering and analyses it can be concluded that Nayomi Sanctuary Resort is lacking in terms of reliability, assurance and tangibility. However the resort excelled with reference to empathy and responsiveness. The output of the research strives to come up with the customer satisfaction program.

키워드

Glamping Reliability Assurance Tangibility Empathy Responsiveness, Customer Satisfaction Program