컨벤션 개최지와 개최장소 이미지의 상호관계 연구

• 영문명: Relationship between Convention Destination and Venue:The Case of Jeju Special Self-Governing Province and ICC JEJU
• 발행기관: 한국관광학회
• 저자명: 홍성화
• 간행물 정보: 『관광학연구』제32권 제1호, 31~52쪽, 전체 22쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2008.02.29

영문 초록

This study is to identify mutual relationship between convention destination image and convention venue image. The questionnaire-based factor analysis extracted several factors. Canonical correlation analysis was used to analyze mutual relationship between convention destination image and convention venue image. It extracted three functional relations significant statistically. Writer identified high relationship between human resource factor and facility factor of convention destination image and tour condition factor and tour facility factor of convention venue image.

목차

I. 서론

II. 이론적 배경

III. 연구방법

IV. 분석결과

V. 결론

참고문헌

키워드

컨벤션 개최지 개최장소 이미지 Convention Destination Venue Image