공공플랫폼 구축사업의 거버넌스

• 영문명: Governance of A Public Platform Project in the Context of Digital Transformation Focusing on the ‘Special Delivery
• 발행기관: 한국IT서비스학회
• 저자명: 서정원
• 간행물 정보: 『한국IT서비스학회지』제21권 제5호, 15~28쪽, 전체 14쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.10.31

영문 초록

Recently, government agencies are actively adopting the platform model as a means of public policy. However, existing studies on the public platform are minimal and have focused on user experiences or the possibility of public usage of the platform model. Now the research concerning building governance structure and utilizing network effects of the platform after adopting the platform model in the public sector is keenly required. This study intended to ignite academic dialogue on the governance of public platforms in the context of digital transformation. This study focused on a case of the ‘Special delivery,’ a public delivery app established by Gyeonggi-do. In order to analyze the characteristics of the public platform and its governance structure, data were collected from press releases, policy reports, and news articles. Data was analyzed using the frame of Hagui’s platform design factors and Ansell & Gash’s collaborative governance model. The results of the public platform analyses showed 1) incompleteness in the value trade-off accounting, which was designed for platform business based on general cost-benefit analysis, and 2) a closed governance structure that limits direct participation of diverse user groups(i.e., service provider, customer) in order to enhance providers’ utility by preventing customers’ excessive online activities. The results of this study provided theoretical and policy implications regarding designing the strategy for accounting for value trade-offs and functioning governance structure for public platforms.

목차

1. 서론

2. 문헌 검토

3. 연구 방법

4. ‘배달특급’의 플랫폼 특성

5. ‘배달특급’ 구축사업의 거버넌스

6. 결론

참고문헌

키워드

Public Platform Public-Private Partnership Governance Network Effect Big Data Analysis