마이데이터 서비스 수용 의도와 요인에 대한 사용자와 금융사 직원의 인식 비교 연구

• 영문명: A Comparative Analysis on the Perceptions of Users’ and Financial Company Employees’ on MyData Services: Using Q Methodology
• 발행기관: 한국IT서비스학회
• 저자명: 이정우(Jungwoo Lee) 김철민(Chulmin Kim) 송영규(Young-gue Song) 박현지(Hyunji Park)
• 간행물 정보: 『한국IT서비스학회지』제21권 제3호, 1~25쪽, 전체 25쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2022.06.30

영문 초록

The financial MyData service has implemented in January 2022 and launched 45 services by banks, securities, credit cards and fintech companies. This study applied the Q methodology, to identify the user types of MyData services and compared the perceptions of employees of financial institutions who plan and develop the MyData services. There are three types of MyData service users: active users, limited users who focus on consumption and asset status inquiry, and sensitive users for personal information. There were two types of recognition of financial company employees. One is the active user support other is the sensitive user for personal information support. The analysis of subjective perceptions can be used as a reference for establishing a company's MyData service marketing strategy and establishing related policies to improve the MyData ecosystem.

목차

1. 서 론

2. 이론적 배경

3. 연구 방법 및 설계

4. 자료 분석

5. 결 론

참고문헌

키워드

MyData Services Digital Finance Q Methodology Comparative Analysis