이케아의 한국 진출에 따른 국내 가구산업의 발전 방향에 관한 연구

• 영문명: A Study of Plan Direction of Improvement Domestic Furniture Industry of IKEA Overseas Expansion to Korea
• 발행기관: 한국가구학회
• 저자명: 김상권(Sang Kwon Kim)
• 간행물 정보: 『한국가구학회지』제25권 제4호, 277~287쪽, 전체 11쪽
• 주제분류: 예술체육 > 미술
• 파일형태: PDF
• 발행일자: 2014.01.30

영문 초록

Current Korea furniture market is holding and leading with Hanssem, Livart, and oth-er 10 main furnitures companies. The Hanssem furniture company is the first sales in Korea. And whole sales revenue was over 1 trillion KRW. Recently in Korea furniture market is changing rapidly by announcement of IKEA of expansion to Korea. IKEA is the number one furniture company in north european countries. Also, this company spreads at world widely, 44 countries and 358 shops, with their own marketing plans between lowest prices and developing north european furniture styles. Korean furniture companies are get in dangerous condition, and especially serious problems near Korean furniture company using same market place with IKEA. This research is expecting IKEA’s brand power will hitting Korea furniture industries. Therefore, Korea furniture companies and industries need analysis of IKEA furniture, marketing strategy of IKEA, production strategy and other plans must be prepare for expansion of IKEA in Korea.

목차

Ⅰ. 서론

Ⅱ. 이케아의 성장 배경 고찰

Ⅲ. 이케아의 차별화 전략

Ⅳ. 이케아 제품 분석

Ⅴ. 국내 가구 산업의 현황

Ⅵ. 결론

사사

참고문헌

키워드

IKEA Furniture Lifestyle Furniture Industry Flat Pack