A study on the persistent using intention of mobile-based personal cloud storage service : Focused on the China Market

• 발행기관: 한국유통과학회
• 저자명: Tai Le Zhang Jong Ho Lee
• 간행물 정보: 『한국유통과학회 학술대회 논문집』2014년 동계 국제학술대회, 93~96쪽, 전체 4쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2014.12.17

영문 초록

This study is based on the previous results. It proved that collaborative, proximity, reaction speed is the main characteristic of personal cloud storage and experience. Research model and hypothesis using expectations and efforts to look forward to mediate, user's sustainability intention is dependent variable, and perceived danger as regulating variable. The results of the research model is as follows. First of all, social impact, proximity, reaction speed looking forward to have a positive impact on results. Second, the social influence, proximity, reaction speed in efforts to look forward to have a positive impact. Third, efforts to expect results to the user intention of sustainable use has a positive effect. The perception of the risk of the end, there are differences between the high and low for sustainable use intention. The results of the study puts forward the personal cloud storage provider of strategic significance to the Chinese market.

목차

Abstract

Ⅰ. Introduction

Ⅱ. Theoretical Background

Ⅲ. Research Model

Ⅳ. Empirical Analysis

Ⅴ. Conclusions

References

키워드

Personal cloud storage Perceived Risk Proximity response speed continuous use intention utaut