Impact of Environmental Concern on Image of Internal GSCM Practices and Consumer Purchasing Behavior

• 발행기관: 한국유통과학회
• 저자명: Changjoon LEE So-Youn LIM
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.6, 241~254쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

As environmental concerns continue to grow, green supply chain management (GSCM) is attracting attention as an element of competitive advantage for companies. This study examined internal GSCM practices to show how they influenced the end-point of the supply chain from the perspective of the end-consumer. It identified the effects of environmental concerns on consumer purchasing behavior mediated by the company image of internal GSCM practices. Data were collected through an email survey of Korean consumers. Reliability and validity were verified using SPSS 18.0. Cronbach’s alpha, and confirmatory factor analysis. The results showed that environmental concerns had a positive impact on such practices, and the image of internal GSCM practices was found to have a significantly positive effect on consumer purchasing behavior. Companies will have to actively reflect environmental factors in their operational activities, and GSCM implementation will become a necessity. A positive image of internal environmental management and eco-design, which are key elements of internal GSCM practices, strengthened the company’s eco-friendly image and ultimately affected consumer purchasing behavior. This suggests that it is important for companies to evaluate their environmental attitude and make eco-friendly products from a consumer’s perspective, making it a differentiation strategy for a company in building an eco-friendly corporate image.

목차

1. Introduction

2. TheoreticalBackground

3. Hypotheses and Research Model

4. Research Method

5. Discussion and Conclusion

References

키워드

Environmental Concern Internal GSCM Image Internal Environmental Management Eco-Design Consumer Purchasing Behavior