Antecedents and Consequences of Innovation and Business Strategy on Performance and Competitive Advantage of SMEs

• 발행기관: 한국유통과학회
• 저자명: Setyani Dwi LESTARI Farah Margaretha LEON Sri WIDYASTUTI Nora Andira BRABO Aditya Halim Perdana Kusuma PUTRA
• 간행물 정보: 『The Journal of Asian Finance, Economics and Business(JAFEB)』Vol. 7 No.6, 365~378쪽, 전체 14쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2020.06.30

영문 초록

The study aims to develop concepts originating through empirical research models to build superior competitiveness and optimal performance achievement. Therefore, to bridge these goals, the study addresses several indicators/items as a novelty, namely, entrepreneurship insight factors, market orientation, knowledge-sharing, innovation, managerial capability, product strategy, process and service improvement, resources capability to improve performance and increase competitiveness by empirical model direct, mediating and indirect effect. The total sample in this study is 497 eligible SMEs that partner with go-food in Makassar City. All research samples are the owner or the person in charge of the business; the data collection period is from May to December 2019. Data are collecting using a survey with 64 construct questions, summarized in seven manifest variables. The research method uses quantitative tools, with SMART-PLS as a statistical tool. This study develops sixteen hypotheses; all of the hypotheses are supported both directly, indirectly, and mediated. The study also found that the link based on CCT, RBV, and TAM Theory is the right choice of theories, as the foundation of this study was very reliable and valid. Indeed, all of the grounded methods have implications both in theory and its main application for the business in the online marketplace.

목차

1. Introduction

2. Literature Review and Hypotheses Development

3. Research Methods

4. Results and Discussion

5. Conclusions

References

키워드

Innovation Strategic Business Management Competitive advantage Resource-Based View Technology Acceptance Model