식품소비 라이프스타일이 한식당 선호도에 미치는 영향

• 영문명: Analysis of the Effects of Food Consumption Lifestyle on Choosing Korean Restaurant
• 발행기관: 한국농식품정책학회
• 저자명: 김재현(Jaehyun Kim) 안동환(Dongwhan An)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 46권 4호, 515~536쪽, 전체 22쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

The objective of this study is to analyze consumer’s preference to Korean food restaurants according to food consumption lifestyles. 2017 Consumers Survey on Food Consumption Behavior conducted by Korea Rural Economic Institution was main data set for this analyzation. Food consumption life style is a potential factor of preference of Korean food restaurants and also it is important factor which can explain some reasons of people’s preferences for Korean food restaurants which are not explained by previous studies. For comprehensive analyzation, not only food consumption lifestyle but also gender, age, residence, eating out frequency and reasons for eating out. The results of this study suggest that gender, age, residence and reasons of eating out affect Korean food restaurants. And also consumers included in specific food consumption lifestyle has positive preference for Korean food restaurants. With these results this study suggests several strategies to owner of Korean food restaurants and their marketing manager.

목차

Ⅰ. 서 론

Ⅱ. 선행연구 검토

Ⅲ. 연구 방법

Ⅳ. 분석 결과

Ⅴ. 요약 및 결론

참고문헌

키워드

Korean Food Dining Out Lifestyle Factors Cluster Analysis Ordered Probit Model