백색우유 속성별 지불의사

• 영문명: Analysis of Willingness to Pay on White Milk Attribute
• 발행기관: 한국농식품정책학회
• 저자명: 이소영(So Young Lee) 신용광(Yong Kwang Shin) 김종숙(Jong Sook Kim)
• 간행물 정보: 『농업경영.정책연구』농업경영·정책연구 46권 4호, 791~807쪽, 전체 17쪽
• 주제분류: 농수해양 > 식품과학
• 파일형태: PDF
• 발행일자: 2019.12.30

영문 초록

The purpose of this study was to identify the white milk attributes that university students consider important and measured the value of each property to enhance milk consumption. Respondents gave a positive sign for HACCP certification, functionality (calcium fortification) and sell by date, and a negative sign for price. As per the result on the study of the marginal price for each property, respondents were willingness to pay 346 won for 200ml for HACCP Certified milk, 75won for 200ml for calciumcontained milk, and 125won for 200ml for sell by date. To enhance the milk consumption of younger age groups including university students, it is important to ensure safety through HACCP certification, shelf life, and transparency of manufactured date, and expose the difference in milk taste and functions based on calcium content and sterilization to consumers frequently.

목차

Ⅰ. 서 론

Ⅱ. 분석모형 및 연구설계

Ⅲ. 자료조사 및 분석결과

Ⅳ. 요약 및 결론

참고문헌

키워드

White Milk Attribute Milk Nutritional Function Milk Safety Choice Experiment Willingness to Pay