이미테이션 패션 명품 태도 연구

• 영문명: A Study on the Attitudes towards Imitative Fashion Luxury Products
• 발행기관: 한국외국어대학교 지식출판콘텐츠원 글로벌경영연구소
• 저자명: 이승후 차태훈
• 간행물 정보: 『글로벌경영연구』제21권 제2호, 101~124쪽, 전체 24쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2009.12.30

영문 초록

The purpose of this study is to examine social psychological variables of consumers who buy fashion luxury products and to understand them who called the class of aspirational luxury. Based on the previous studies, this study measured conspicuous consumption, clothing conformity, self esteem, actual self-image, ideal self-image, self monitoring, attitudes, purchasing intension. This study tested hypotheses by using a survey of 200 undergraduate and graduate students in Seoul who experienced in buying or be willing to buy imitative fashion luxury products. The results was statistically verified through the measurement frequency analysis, reliability analysis, factor analysis, simple regression, and multiple regression. As a result, the H1, H3, H4, H5 and H6 were supported, but the H2 was rejected.

목차

Ⅰ. 서론

Ⅱ. 이론적 배경

Ⅲ. 실증적 연구

Ⅳ. 조사 자료의 실증 분석

Ⅴ. 요약 및 결론

참고문헌