WHEN AND HOW CORPORATE SOCIAL RESPONSIBILITY PROMOTES INNOVATION

• 발행기관: 한국인사조직학회
• 저자명: 김병직 Niels Van Quaquebeke 장영균 김태현
• 간행물 정보: 『한국인사조직학회 발표논문집』한국인사조직학회 2018년도 춘계학술연구발표회 발표논문집, 1~37쪽, 전체 37쪽
• 주제분류: 경제경영 > 경영학
• 파일형태: PDF
• 발행일자: 2018.04.21

영문 초록

Our study advances and tests a micro-foundations model that reveals when and how corporate social responsibility (CSR) will promote innovation. Specifically, we posit that under conditions of good internal organization communication, CSR inspires employees’ intrinsic motivation. This motivation can, in turn, lead to innovation, but only if allowed to thrive, i.e., if employees are psychologically empowered. We investigate the proposed model in a 4-wave, time-lagged study in one of the largest Korean commercial banks, featuring 2,545 organizational members across 379 branches. The data include both survey data and centrally audited CSR data. Overall, the multi-level analyses support our prediction, but also highlight backlash effects. These results facilitate the integration of previously disparate literatures, while simultaneously producing practical justifications for engaging in CSR. Our micro-level model of boundary conditions also underlines that CSR efforts need to accompany other improvements (i.e., organizational communication and psychological empowerment) if any innovation benefits are to be reaped.

목차

HOW AND WHEN CSR INSPIRES EMPLOYEE INTRINSIC MOTIVATION

HOW AND WHEN INTRINSIC MOTIVATION LEADS TO INNOVATION

METHOD

RESULTS

DISCUSSION

CONCLUSION

키워드

corporate social responsibility (CSR) innovation intrinsic motivation internal organizational communication psychological empowerment