해양관광축제 방문객의 축제 참여동기와 만족에 관한 연구

• 영문명: Research on the Relation Among Motivation and Satisfaction of a Visitor to a Regional Festival
• 발행기관: 한국해양관광학회
• 저자명: 이윤섭(Lee, Yoon-Sub) 강경재(Kang, Kyong-Jae)
• 간행물 정보: 『해양관광연구』제12권 제1호, 57~70쪽, 전체 14쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

This article is to analyze participants motivation of regional festival. Motivation of festival attendance has been used as a valuable information for promoting satisfaction and revisit. This study aimed to explore motivation of Hongsung-gun namdang port Festival attendants and find the relations among motivation, satisfaction and revisit. The results of the factor analysis show that 15motive items were classified as five dimensions(novelty, escape, peculiarity, friendship, education). The results of the multiple regression analysis indicate that all motive factors were statistically significant with festival attraction. The findings indicate that regional festival planners can enhance participation through differentiated promotion strategy on each market segmented by motivating factors.

목차

I. 서 론

Ⅱ. 이론적 연구

Ⅲ. 연구대상 및 연구방법

Ⅳ. 분석결과

Ⅴ. 결론 및 시사점

키워드

해양관광축제 marine tourism festival 참여 동기 visit motivation 만족 satisfaction