해양수산부 정책 홍보에 대한 전략적 제언 : 블로그를 중심으로

• 영문명: A Study on the Policy PR(public relation) Strategies of Ministry of Ocean and Fisheries: Focused on the Blog
• 발행기관: 한국해양관광학회
• 저자명: 하경희(Ha, Kyoung-Hee)
• 간행물 정보: 『해양관광연구』제12권 제1호, 71~85쪽, 전체 15쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2019.06.30

영문 초록

This study is performed to inform people broadly on the policy of Ministry of Ocean and Fisheries(MOF) and to raise the support and participation in the policy project. So the official blog of MOF is analyzed in order to offer the strategies to activate the policy PR of MOF. The strategies are as follows. First, the stoppage or the integration of inactivated categories of blog, and categories creation for the reflection of MOF policies and public support. Second, the assignment of person in charge according to the policy department for the rapid comment. Third, the continues attention of blog manager in order to promote communication and empathy.

목차

I. 서 론

Ⅱ. 이론적 배경

Ⅲ. 해양수산부 정책 현황 및 블로그 홍보 현황

Ⅳ. 분석결과 및 시사점

키워드

해양수산부 Ministry of Ocean and Fisheries 정책홍보전략 Policy PR Strategies 블로그 Blog 소통 Communication 공감 Empathy