Co-creation Initiatives: Scale Development

• 발행기관: 한국상품학회
• 저자명: Kang, Moon Young(강문영)
• 간행물 정보: 『상품학연구』제36권 제3호, 81~85쪽, 전체 5쪽
• 주제분류: 경제경영 > 경제학
• 파일형태: PDF
• 발행일자: 2018.06.30

국문 초록

As innovation becomes imperative for growth and survival, many companies engage in co-creation. While the practice of co-creation has been established by many leading companies, it is unknown how to maximize the input from consumers. There may exist a fit between the tasks that are asked of consumers and the preferences, interests, and abilities of the consumers to launch and produce new products in the market. The objective of this study is to provide measurement scale of co-creation initiatives based on Gardner’s multiple intelligences to help companies maximize the fit between their co-creation projects and consumers. Based on reliability and validity, 37-item multiple intelligence scale for new product development was developed. This scale is expected to provide theoretical and managerial implications.

목차

Ⅰ. Introduction

Ⅱ. Scale Development

Ⅲ. Discussion

키워드

co-creation multiple intelligences scale development new product development innovation