농어촌테마공원 선택속성이 관광만족도와 재방문의도에 미치는 영향 연구: - 천수만 농어촌 테마파크를 중심으로 -

• 영문명: The Effect of Selective Attributes of Rural Theme Park on Tourism Satisfaction and Revisit Intention - Focused on Visitors of the Chensuman Theme Pa rk-
• 발행기관: 한국해양관광학회
• 저자명: 이윤섭(Lee, Yoon-Sub) 강경재(Kang, Kyong-Jae)
• 간행물 정보: 『해양관광연구』제11권 제1호, 61~77쪽, 전체 17쪽
• 주제분류: 사회과학 > 관광학
• 파일형태: PDF
• 발행일자: 2018.06.30

영문 초록

The purpose of this study is to investigate the effect of Rural theme park selection attributes on tourism satisfaction and revisit intention. The conclusions of this study are as follows. In order to analyze the impact of the selection attributes of rural theme parks on the overall satisfaction of rural theme parks, multiple regression analysis was conducted and the regression ceremony was statistically significant. By independent variables, sales facilities, experience facilities, and rest /recreation facilities were found to have a significant impact on the overall satisfaction of rural theme parks. In order to analyze the impact of the satisfaction attributes of rural theme parks on the intention to revisit, multiple regression analysis was analyzed to be statistically significant. By independent variables, sales facilities, experience facilities, public relations and information facilities, and rest and recreation facilities have a significant impact on the intention to visit again. In addition, overall satisfaction was analyzed as having a significant influence on the intention of revisit.

키워드

농어촌테마공원 Rural Theme Park 선택속성 Selection Attribute 관광만족도 Tourism Satisfaction 재방문의도 Revisit Intentions